Microsoft Clarity — Free AI-powered website analytics with heatmaps and recordings
Microsoft Clarity is a completely free website analytics tool that provides heatmaps, session recordings, and AI-powered insights about how users interact with your website. Copilot integration lets you ask questions about your data in natural language. There are no traffic limits or paywalls. I consider Clarity a must-install for every website because it provides Hotjar-level insights completely free with the backing of Microsoft infrastructure.
Pricing model: Free. Category: analytics, heatmaps, UX. Rating: 4.6/5 based on AIGather's hands-on testing.
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